Only 10 years later, in 1980, the post-hippie rock industry had become one of the repressive aspects of capitalism's media machine. The democratic 'spectacle' had been enhanced by modern subconscious manipulation techniques derived from advertisement, the rise of 'telegenic' politicians such as Reagan to power and new techniques of opinion polling. In the early 1980ies centrist German political parties had reached a compromise over the liberalisation of democratic media. The deal foresaw the running of privately owned radio and TV in post-war West Germany for the first time.
